Animals have personality.
We do portraits.
Four calendar editions, three postcard sets, one stand-alone picture story plus free motifs. Each image shows an animal the way its people actually see it: with wardrobe, posture, a story of its own.
- № 01 — Concept Idea before list. Every edition follows an idea, not an assortment.
- № 02 — Process Hybrid production. Composed generatively, refined by hand, print-ready.
- № 03 — Animal welfare No animal on set. Nobody had to sit still, dress up, or run out of patience.
№ 02 2026 Edition
Four concepts,
one year.
Cats Through the Decades
Fashion history, 1920s to 2020s
№ 02
Fashion Speaks Every Language
Traditional costume around the world
№ 03
A Stroll Through the Epochs
Art history from the Renaissance to Pop Art
№ 04
Sharply Dressed Animals
Fashion and tailoring craft
Also here
Three postcard sets. Fairy tales, recast.
№ 03 The crew
Frida
and Fussel.
Co-founders without a contract.
Frida was a German Shepherd and probably the only one in Berlin who considered her own police patrol a necessity. She covered neighbourhood, garden and surroundings with the seriousness of a civil servant on the brink of tenure. Bins, delivery vans, mail trucks: all logged. Anyone leaving her territory without a polite nod went on the list. Her actual office was the motorhome. Windows open, all across Europe, the route secondary. The main thing was that something outside deserved observation.
Fussel was a black British Shorthair and there before Frida. When Frida moved in as a puppy, Fussel literally danced on her nose and stayed there. She found Frida loud, theatrical and above all permanently present at the wrong time of day. To Frida, Fussel was family, which Fussel could neither confirm nor permanently deny. Frida wanted to keep watch. Fussel wanted a closed door.
Both left at some point. The question of who they would have been as people remained. The studio grew out of that. The logo shows Frida because that is what she would have expected. Fussel would have protested.
№ 04 Frequent questions
Before you ask.
Why "Fridas Fussel"?
Frida and Fussel were two pets who are no longer alive. A German Shepherd with a pronounced sense of duty, and a black British Shorthair without one. The studio is named after them because it takes animals as seriously as those two took themselves.
Are the motifs AI-generated or hand-painted?
Hybrid. The composition is built digitally with the help of generative models; every image then goes through manual retouching, colour correction and print prep until it stands. People looking for AI quick shots are in the wrong place.
Are animals photographed or stressed for the work?
No. No shoots, no studios, no costume fittings. References come from our own archive, documentary sources and licensed libraries.
Why is there no shop on this site?
Because this site is allowed to show rather than required to sell. Licensing, press and collector inquiries via the contact page.
What format and paper do you print on?
Calendars: A3 portrait (297 x 420 mm) on 250 gsm matte coated paper, wire-bound. Postcards: A6 landscape (148 x 105 mm) on 350 gsm matte natural paper.
Can I license a motif for my own purposes?
Case by case. Editorial use with credit: usually fine. Commercial use: only with written permission. Inquiries via the contact page, ideally with a short description of the intended use.
№ 05 Get in touch